E-commerce: benefits and drawbacks

E-commerce: benefits and drawbacks

Top 10 advantages and disadvantages of e-commerce

There are many advantages and disadvantages of e-commerce that certainly affect the future of your project, but have you thought about how to avoid these disadvantages? Have you thought about how to take advantage of the features to increase the profits of your project? Today we will introduce you to everything related to the advantages and disadvantages of e-commerce, its fields, how to promote your electronic project in addition to how to profit in the easiest ways, and what is the best e-marketing company in Dubai.

What is e-commerce:

E-commerce is the process of buying or selling products or offering services, such as booking tickets or a doctor’s appointment, over the Internet without being restricted by time or any geographical boundaries. But the most important question on your mind right now: What is the importance of e-commerce? Why has the trend become more popular than traditional trade? This is what will be discussed. Continue reading.

The importance of e-commerce

E-commerce is of great importance at the present time and is not limited to the project owner only. Its importance also extends to companies, individuals and society, and is represented in the following:

The importance of e-commerce for companies:

Commercial companies have greatly benefited from e-commerce in increasing profits from what they were previously in e-commerce operations, and they are represented in 5 points:

1- It made commercial companies reach larger categories and segments of customers with ease in a short time.

  2- Achieving higher rates of sales and increasing profits.

3- The field of displaying products in local, international and global markets has become part of e-commerce services.

4- It contributed significantly to developing and updating the offered products and services based on customer opinions and evaluations

5- It greatly reduced the time period between the purchase process and paying the invoice.

The importance of e-commerce for individuals:

1- It provided job opportunities for many young people with very little capital, and this is one of the major challenges of e-commerce.

2- It made creating small projects much easier and completed quickly.

3- It has contributed greatly to eliminating the restrictions of geographical borders, as e-commerce reaches anywhere and at any time.

4- It helped housewives who wish to work earn additional income without resorting to leaving their homes.

5- It facilitated the purchasing process in terms of choosing the product and paying the bill within a few seconds.

The importance of e-commerce to society:

1- It contributed to employing many young people and reducing the unemployment rate in society.

2- Areas were opened for working from home, which reduced the intensity of traffic jams.

3- It helped raise the standard of living and social standard.

4- It helped low-income people choose the desired products and goods at the appropriate price for their financial capabilities.

Benefits of e-commerce

Research shows that the number of entrepreneurs and their success in the market has increased in the recent period thanks to e-commerce, as they succeeded in starting their projects without the need for large amounts of capital, and developed their businesses at low costs, and as follows we learn about the benefits of e-commerce:

Easy access to customers

One of the benefits of e-commerce is that there is no time or place obstacle for customers to access the products and services they need, as companies that provide online selling services are available for service 24 hours a day, 7 days a week.

Customers have the opportunity to learn about the services available whenever they want, and get a chance to examine the products and services offered by companies.

Companies that provide the opportunity to purchase electronically find that sales rates for their products and services are higher, and the reason for this is that customers who are only one click away from many services prefer this convenient step in the purchasing process.

Proximity to the market

Every company wants to be close to the market, and the reason for this is the desire to ensure that the product or service sold to the customer is delivered in the right way, and to know if the customer is satisfied with the product.

Since e-commerce is one of the activities that brings distant places together, it eliminates many of the problems that users face with traditional commerce.

This is why one of the benefits of e-commerce is that the customer can shop regardless of their location, as online sales eliminate the necessity of meeting together in the same place.

Low cost

Business owners often need to rent or own real estate such as shops, offices, and restaurants to market and sell their products, and their biggest obstacle to growth and development is often high cost.

The online store provides the advantage of shopping 24/7, without having to pay monthly rent, fees or bills, which greatly reduces the cost.

Speed of communication

The speed of communicating with customers throughout the day is one of the most important benefits of e-commerce. The difference made by e-commerce is that it ensures continuous and effective communication between the seller and the buyer, and solves any problems they may face.

A company that has an online store can develop methods that will attract more customers to its current branches and stores and increase its reputation, in line with the information and analyzes obtained through this website.

Ease of purchase

One of the most important benefits of e-commerce for customers is that it facilitates the immediate ordering of the product from the online sales site, and by taking advantage of this opportunity, all needs can be met without the need to go to the store.

It is possible to access thousands of products in a short time, thanks to the diversity of products, compare different alternatives, and make the right choice in terms of price and quality.

Project development

It is possible to reach your brand to your target audience by increasing online sales, and following an effective strategy in this regard, thus increasing your brand’s reputation.

You have the opportunity to sell online every day, around the clock, which means more profits, at less cost.

You can deliver your products to any place inside or outside the country and go global. You also have the freedom to display and sell unlimited products, and you can also enter the e-commerce market with a business plan from scratch, alongside your primary business, and increase your income.

Ease of advertising and promotion

Advertising through social media sites is the easiest and fastest way to promote products, and it is one of the most prominent benefits of e-commerce.

E-commerce provides the opportunity to reach a wide audience by spending the lowest possible budget compared to traditional marketing methods.

Top 10 advantages and disadvantages of e-commerce

Have you asked yourself what are the advantages and disadvantages of e-commerce? After getting to know its concept and importance, you must learn about its most important features and benefits in addition to its negatives so that you can know everything within this field.

  Here are 5 of the advantages of e-commerce

E-commerce has many advantages that make it significantly superior to traditional commerce, and this is due to 6 points that represent a group of e-commerce advantages:

Low material cost of the project

One of the most important advantages of e-commerce is the low financial cost of starting the project, as creating an e-store does not require high costs as is the case when creating a traditional store. With a simple capital, you can start an e-commerce activity, as you do not need to rent a showroom. To display your products, and not the salaries of employees and workers.

Continuous income throughout the day

Online stores remain open throughout the day, as the project can attract customers throughout the day, around the clock, whether day or night, and this is done through advertisements for your store on Facebook or Google, so that your products are available 24 hours a day.

Breaking the barriers of geographical location

You can reach the largest segment of customers anywhere depending on the category that is chosen, regardless of their location, and this helps greatly in raising the sales rate and achieving large profits, as online store platforms have worked to break down geographical barriers.

Easily display your best-selling products

You can display the best-selling products in your store with ease. This is chosen based on customer opinions and ratings. Real-life experiences help you a lot in displaying the list of best-selling products to attract new customers.

Ease of completing the business process

The commercial process can be completed through the store within a few minutes as part of e-commerce services, where the product is selected and purchased electronically in a simpler way than in electronic stores. Payment can also be made electronically and only the product is delivered to the customer via the shipping company.

Easy access to and analysis of customer data

It is considered one of the most important features of e-commerce, which is the ease of accessing customer data, analyzing it, and benefiting from it to know the needs of the audience to determine the target group for your project.

This feature also helps you a lot in developing your products and services, as there are many customers who do not object to sharing their data when purchasing products online, but this point in particular can be one of the obstacles to e-commerce.